April Reels Trends: Hot Off the Press Weekly Instagram Reels Ideas
Looking to shake up your Reels game? You're in the right spot.
Each week, we'll showcase some of the top the Reels trends for small business owners, influencers, service providers, and coaches including weekly trending sounds plus how to use them in your business.
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April 2025 Reels Ideas
April 28
Audio:
A sweet tune you can use to drop a powerful message
How to use it:
The idea behind this trend is sharing something you (or your audience) hates to see. It might be something that’s disappointing, a common mistake or an opportunity you want to make sure your audience doesn’t miss.
Hook Ideas:
Product-based: Me every time I meet a [ideal customer] who hasn’t tried [your product]
Service-based: I hate to break it to you but [hard truth that’s relevant to your audience]
Example:
We love how this product-based example shares 5 common mistakes people make with her products.
April 21
Audio:
🔗 Almost forgot this is the whole point:
A trend about remembering your “why”
How to use it:
This down-to-earth trend is all about getting back to what really matters and reminding your audience who you are and what you value.
Hook Ideas:
Product-based: People be like “I needed this” and it’s just [your product] and [something that goes with it]
Service-based: Only [x] days until I get to [event or offer coming soon]
Example:
We love the simplicity of this knowledge-based example.
April 14
Audio:
Easy reel with potential for tons of engagement
How to use it:
This fun and interesting trend could give you a big boost in engagement – something we’d probably all love right now! The idea is to use almost any kind of video and share an onscreen request for advice/tips/crazy stories relevant to your niche. People love to be asked a spicy question so this trend has resulted in some packed comments sections!
Hook Ideas:
Product-based: I’m bored. [Ideal customers]: Tell me your weirdest shopping story. I’m not talking “rude cashier” I’m talking “cops showing up”!
Service-based: I’m bored. Tell me the most unhinged thing you did to [something your audience wants to achieve]. I’m not talking about [typical thing] I’m talking about borderline illegal
Example:
The comments on this knowledge-based example are full of educational tips.
April 7
Audio:
Drama and tension – just like the show!
How to use it:
This trend is all about adding DRAMA! to whatever you’re sharing with your audience. A lot of users are adding onscreen text like “You should probably sit down for this…” and then adding a hot take. But you could also lightly poke fun at your own “dramas” or the obstacles your audience faces. You could even just use it to playfully add drama to an everyday task.
Hook Ideas:
Product-based: You’re probably going to want to sit down for this… but the [product] you’ve been looking for actually does exist
Service-based: When I hear someone say [myths or misconceptions]
Example:
This service-based example is so simple but the big chunk of text is an excellent hook.