July Reels Trends: Hot Off the Press Weekly Instagram Reels Ideas
Looking to shake up your Reels game? You're in the right spot.
Each week, we'll showcase some of the top the Reels trends for small business owners, influencers, service providers, and coaches including weekly trending sounds plus how to use them in your business.
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July 2025 Reels Ideas
July 28
Audio:
“Dirt On Him” by Sadie Bass
How to use it:
This trend is about sending out a “secret” call to your ideal audience. As specifically as possible, call in the people who would benefit most from following you. Instead of “Calling all creators who want to grow on Instagram” try something like “Calling all creators ready to break out of 200-view jail without sacrificing weekends, sanity, or personality!” This one’s great for growth because you’re giving people a way to self-select, helping you create your warmest audience!
Hook Ideas:
Product-based: Calling all [ideal customers] who’ve been looking for [unique benefit of your product]
Service-based: Where are all my [ideal clients] who are ready to [results they want to achieve]
Example:
It’s not always easy to create a face-free Reel for a service-based business but this one pulls it off!
July 21
Audio:
🔗 You dooo
T-Pain’s “I’m Sprung” (How is this 20 years old?!)
How to use it:
This trend is about giving an enthusiastic, no-room-for-debate “yes” to a question about your business. Just pose a question in onscreen text – like “Do you need to try our new [offer]?” – and time the punchline with the audio. This one couldn’t be easier!
Hook Ideas:
Product-based: “Do I need to get another [product] while [offer, sale, event, etc.]?”
Service-based: Do you need a [result of your service]? Yes, you do.
Example:
We love how this product-based example is created with simple, close-up clips.
July 14
Audio:
This oldie-but-goodie is trending again!
How to use it:
This trend uses looping audio that’s perfect for pointing at (or looking at) synced onscreen text – classic early TikTok/IG Reels style! Use it to list tips, fun facts, signs, red flags, green flags or anything else you want to break down in a quick, eye-catching format. Keep your camera steady and your movement on the beat and let the text do the talking – easy!
Hook Ideas:
Product-based: Calling all [ideal customers]: this account is for you!
Service-based: Friendly reminder: [high-value tip synced with sound]
Example:
The sound livens up the BTS clips in this product-based example.
July 7
Audio:
Kesha’s “Attention!”
How to use it:
Use this audio to grab attention for your hottest take, best tip, or big announcement. It’s made for stopping the scroll and saying the thing you really want people to hear. You can keep it playful or go bold, but either way, lead with something that makes your audience lean in.
Hook Ideas:
Product-based: POV: You’ve been sleeping on [product] but that ends today
Service-based: Do I have your attention? Good. You need to hear this before you DIY your [service you offer]
Example:
This service-based example is super short but packs in a lot of info – great for increasing view time!