September Reels Trends: Hot Off the Press Weekly Instagram Reels Ideas
Looking to shake up your Reels game? You're in the right spot.
Each week, we'll showcase some of the top the Reels trends for small business owners, influencers, service providers, and coaches including weekly trending sounds plus how to use them in your business.
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September 2025 Reels Ideas
September 1
September 2025 Trending Audio:
🔗 Actually kinda glad it didn’t work out…
A softer version of Bad Bunny’s summer hit
How to use it:
The chorus of this song translates to “I should have taken more pictures.” When it first started trending, people were sharing clips of people and places they missed, or times they wished they could return to. We love how this trend flips that and invites you to look at the way things can work out for the better, even if they don’t go according to the original plan. This trend is great for sharing a bit of your story and the ways it looks a little different from what you thought you wanted. Feel free to expand in the caption!
Hook Ideas:
For product businesses:
Actually glad some things didn’t work out. My new life is way cooler.
Grateful for the things that didn’t work out the way I planned. Because where I am now is pretty cool.
Bringing a “so glad that didn’t work out” energy to my business – and loving it!
For service or knowledge-based businesses:
Actually kinda glad I stopped caring about [pain point]. My new life is kinda cool.
Actually kinda glad [big change] happened because this new life is way better
I wish I knew then how happy I’d be when the original plan didn’t work out
Example:
Example One: This service-based example reflects the core of this trend: turning setbacks into reframed stories.
September 8
September 2025 Trending Audio:
Use this iconic sound to highlight something that turns you into a detective
How to use it:
The whole idea behind this trend is pointing out something that makes you raise an eyebrow, Lenny Briscoe-style. Great for pushing back on bad advice, showing how your product is different from your competitors, and even just relatable “this doesn’t make any sense!” moments.
Hook ideas:
Product-based:
When someone says the perfect [product you sell] doesn’t exist
When someone thinks [misconception related to your product]
When you start to question the story
Service-based:
When you hear bad advice about how to [get results]
POV: when someone is recommending [wrong steps] to get [transformation your service provides]
When someone says they’ve tried everything to [get results] but they haven’t tried [your service or process]
September 15
September 2025 Trending Audio:
A tune from the 70s has found new life in this trend!
Example One: This service-based example puts an educational spin on the trend.
Example Two: The creator of this product-based example sets a whole mood.
How to use it:
This trend leans into confessional, guilty-pleasure energy. Pick a polished, flattering clip of yourself (contrast is comedy gold) and overlay text that “admits” to harmless but quirky habits or obsessions. A fun way to let your audience get to know a funnier side of you as a business owner.
Hook ideas:
Product-based:
Unfortunately I do love [list of quirks]
Unfortunately I do enjoy [list of activities related to your business, like “sourcing materials”, etc.]
Unfortunately I enjoy [list of guilty pleasures]
Service-based:
Unfortunately I do enjoy [list of results you get for clients]
Unfortunately I do love [list of traits you love to see in clients]
Unfortunately I do enjoy [fun facts about things you love to do outside of work]
Lyrics:
Spent the last year
Rocky Mountain Way
Couldn’t get much higher
September 22
September 2025 Trending Audio: House tour
Sabrina Carpenter is trending again!
Example One: This knowledge-based example is a literal house tour
Example Two: This product-based example uses the “things that just make sense” hook paired with this audio to show off her stuff.
How to use it:
The idea behind this trend is giving your audience a little “tour” of something you want them to notice. That could mean walking them through a quick how-to, showing off your shop or workspace, or introducing something new you’ve created. Think of it like inviting people in: the way you’d guide someone through your home, you’re guiding them through whatever you want to highlight.
Hook ideas:
Product-based:
House Tour (but it’s really just our workspace)
House Tour: (your product) Edition
Here’s the room everyone wants to see – [best-seller, customer favorite, newest product, etc]
Service-based:
House Tour: (your service) Edition
This is where the magic happens – aka [your service or transformation].”
You don’t need a house tour. You need a [benefit of your service].
Lyrics:
Well this is me but
if you have time…
Do you want the house tour?
I could take you to the first, second, third floor
And I promise none of this is a metaphor
I just want you to come inside
Baby what's mine is now yours
September 29
September 2025 Trending Audio: In a room full of people, I…
Example One: Nothing fancy about this service-based example but the combination of the right hook and the right b-roll works every time.
Example Two: This product-based example follows a similar formula but adds their business name to the hook.
How to use it:
Use this trend to show what you gravitate toward. Start with the text on screen (“In a room full of people, I look for…”) and reveal your answer. It can be funny, oddly specific, or hyper-niche to your audience (ex: “the other person who knows what a conversion rate is”). Works great for showing personality or calling in your ideal client or customer.
Hook ideas:
Product-based:
In a room full of people, we look for [ideal customer type] who want [product] that [benefit]
In a room full of [product type], I look for [your brand]
In a room full of people, I look for the one who wants to kiki about [product type]
Service-based:
In a room full of people, I can’t wait to leave so I can [something relatable to your audience]
In a room full of people, I look for the ones who want tips on [problem your service solves]
In a room full of people, I look for the others who [relatable quirks/values/practices/guilty pleasures, etc.]
Lyrics:
In a room full of people, I look for you
Would you avoid me or would you look for me too?
Tell me, is our story through? (Through)
Or do our hearts still beat in tune?